About Loculyze
AI-native retail property intelligence for real-world location decisions.
Loculyze is an AI-native location intelligence company. AI is embedded in how we research markets, model behaviour, test assumptions and produce recommendations for property groups, retailers, developers, agents and government teams.
Meet Locyra
The growing intelligence layer inside Loculyze.
Locyra is our AI knowledge agent: a living property intelligence system that absorbs founder judgement, proprietary frameworks and public or approved market signals, then searches across them for patterns, weak signals and connections that are hard to see manually.
Clear boundary: Locyra does not learn from client data. Client engagements stay confidential and separate from the knowledge layer.
AI-native workflow
AI agents support research, modelling, QA and report production so expertise moves faster and more consistently.
Customer and market evidence
Mobile signal, catchment, competition, tenant, retail and demographic evidence translated into decisions.
Codified industry judgement
Tacit retail property knowledge and public market learning become reusable decision frameworks for each engagement.
How we work
Evidence, judgement and AI working as one system.
The work starts with the decision and the audience. From there, Loculyze builds the evidence base, applies expert decision frameworks and uses AI agents to turn complex location signals into recommendations teams can use.
Property and asset strategy
Acquisition, feasibility, leasing, repositioning, rent support, exit and portfolio decisions.
Retailer and network growth
Site selection, market entry, catchment fit, customer opportunity and competitor context for brands and operators.
Government and place strategy
Town-centre performance, visitation, leakage, service access and revitalisation evidence for councils and agencies.
loculyze
verb /lə-ˈkʌ-'lʌɪz/
Strategically assessing locations through customer analysis to optimize investments
Matt Copus
Co-Founder & Managing Director
Founder
Matt Copus
Co-Founder & Director
Matt has spent more than 25 years turning customer and location evidence into decisions for retailers, property investors, developers, managers, leasing teams and government agencies.
At Loculyze, his retail property judgement is being captured into Locyra alongside wider industry signals, so the company’s intelligence deepens with each engagement.
Client perspective 1/6
“Matt delivered transformational work at Westfield and Scentre Group. He was the first to demonstrate the value in our customer data sets, creating our first customer profile across multiple digital touch-points and laying the groundwork for our ongoing membership programs.”
Grant Howie
General Manager, CX Ventures | Scentre Group
Westfield / Scentre Group / CBRE
Senior customer analytics and retail property strategy experience across major institutional environments.
Retail, property and place
Work spanning retailers, property funds, developers, agencies, government and town-centre strategy.
AI-native delivery model
Domain expertise, proprietary modelling and agent-assisted workflows built into one repeatable intelligence system.
Grant Howie
General Manager, CX Ventures | Scentre Group
“Matt delivered transformational work at Westfield & Scentre Group. He was the first to demonstrate the value in our customer data sets. Creating our first customer profile across our multiple digital touch-points. Championing his vision of how we could leverage this information and laying the groundwork for our ongoing membership programs”
positions held
Co-Founder & MD
Australia
2022 to present
Head of Retail Analytics
Australia & NZ
2018 - 2022
Head of Customer Data
Australia & NZ
2014 - 2018
Global Customer Data Lead
United States, Europe, Australia & NZ
2012 - 2013
Head of Direct Marketing
Australia & NZ
2009 - 2012
Research Manager
Australia & NZ
2006 - 2009
Senior Retail Consultant
United Kingdom & Australia
1999 - 2006
clients served
E.M.
co-founder & director
Technical leadership
Technical Co-founder
Co-Founder & Director
Loculyze’s technical co-founder is a senior engineer and architect with 25 years’ experience across analytics, cloud platforms, large-scale data systems and AI.
He leads the architecture behind Loculyze’s modelling, automation and agent-assisted delivery workflows. Due to existing confidentiality obligations, he is not named publicly at this time.