the loculyze team
We have a deep understanding of the retail property industry, backed by expertise in emerging data science technologies and methods. Our team expertly navigates the complexities of retail analytics, AI, and predictive modelling to deliver actionable insights on any location without restrictions.
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Our two founders first met while working at Westfield, where they pioneered advanced customer data platforms. Together they have over 50-years of combined international experience working for, and with, some of the world’s largest property, retail, technology and AI companies.
our mission
Our mission is to help our clients make great investments in retail property. De-risking decision making by demonstrating how customers interact across complex competitive landscapes.
From an investor purchasing a shopping centre, a developer buying a greenfield site, a retailer optimising their store network, to a local government revitalising a precinct, we can empower you to leverage and influence customer behaviour.
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loculyze
verb /lə-ˈkʌ-'lʌɪz/
Strategically assessing locations through customer analysis to optimize investments
Matt Copus
co-founder & managing director
Matt has over 25-years experience transforming data into a competitive advantage for some of the worlds largest retail and property companies.
His career has taken him from Australia to the United Kingdom, the United States, and back again, working on projects from San Francisco to London, and from Birdsville to Christchurch, spanning country towns and capital cities.
Matt has identified strong investment opportunities and advised against poor ones. He has assisted world-leading retailers in selecting sites and optimising their portfolios, helped property funds maintain rents and secure pivotal tenants, and worked with local governments to revitalise town centres.
Matt is as adept at communicating insights as he is at delving deep into data and code to unearth those insights. He has extensive experience working across digital and physical channels, encompassing research, marketing, developments, and property management in the retail, leisure, office, and industrial sectors.
Matt's focus is on delivering pointed, tangible, and actionable advice, supported transparently by data-driven insights, to drive growth for his clients.
positions held
co-founder & MD
Australia
2022 to present
head of retail analytics
Australia & NZ
2018 - 2022
head of customer data
Australia & NZ
2014 - 2018
global customer data lead
United States, Europe, Australia & NZ
2012 - 2013
head of direct marketing
Australia & NZ
2009 - 2012
research manager
Australia & NZ
2006 - 2009
senior retail consultant
United Kingdom & Australia
1999 - 2006
clients served
