These processes utilise artificial intelligence algorithms to search open-source datasets and analyse satellite imagery, ensuring we capture even the smallest retail developments that often go unnoticed yet significantly influence customer behaviour.

This approach is crucial for maintaining a current and accurate view of the complex and dynamic competitive landscape. We systematically maintain loculDestinations, and before initiating any project or product implementation, we refresh the model for each specific area of focus.

Retail destinations are organised into our precinct and destination type hierarchy. This classification allows us to group destinations that exhibit similar behaviours and to capture the complementary influence of destinations within close proximity to each other.
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