This report brings together the demand and customer evidence relevant to the site. Reachable Demand shows the size and spending power of the market around the site, while Addressable Market shows the observed audience already connected to the centre. Together, they help a retailer assess the scale, relevance and fit of the opportunity.

Reachable Demand

Reachable Demand shows the residents, workers and estimated retail spend the site can credibly reach. It helps a retailer size the support market and assess whether local demand aligns with the retail category.